You have all sorts of marketing data that you want to get out on the internet to brag about your company, and you have just the data visualization technique to use for it. You want to create infographics to draw the eye of the reader, to ensure that they do actually read what you have to say.
But you have seen enough crummy data visualizations to be wary now that you want to create your own infographics. Do not fret, just read on. The following are three incredibly simple rules to follow so that your data visualizations can be ranked among the successful of the infographics.
1. Simplicity
Keep it simple. You do not want too much going on at once. Yes, color and pictures are good, but you need to keep things organized. By making sure that the entire thing works together, the data flows, and that it is all based around one unifying theme, you can keep the focus of the reader. If it becomes too busy and distracting, the reader will be just as likely to navigate away as if you had just provided them with a body of text.
2. Editing
Spell check every single piece of text that goes into the piece. Shockingly, spelling mistakes are the number one offense in thousands of infographics. Before you publish it, make sure that the flow is good, everything correlates, and that it is an overall aesthetic piece. As soon as it is public, none of that can be changed. And a poorly designed, or misspelling riddled, infographic will only cause you to lose respect among your colleagues, not spread important information.
3. Connect
Tie everything together. Make sure that every bit of information on there relates in some way. Infographics are supposed to have themes. If you just dollop facts all over and do not tie them together, you are not speaking to a specific subject, and wasting the time of the reader. Using an infographic to impart random data is a prime example of an infographic faux pas.
Three simple rules to follow. That is all that you need to do to make sure that your infographic is good. Not doing those are such simple mistakes that it could actually be damaging to your reputation to let something that amateur and unprofessional be published.