For many, November is a great time to enjoy the autumn by getting outside and watching the leaves change colors and seeing their breath in the morning air for the first time. Others, however, know that the start of November means that the holiday season is rapidly approaching and will want to get a head start looking for gifts. According to a recent Accenture report, 65% of American shoppers will choose to “webroom,” or look at products online before heading to the store and buying them. The best way to get online customers is search engine optimization or SEO. You should educate yourself on this, Click here for video.

But regardless of if shoppers are using the internet just to research or to make purchases, building a strong web presence is important for growing businesses. Using infographics creators to make infographics and share all sorts of information is one of the best options. There are several different strategies that businesses can use to gain online visibility, but choosing to publish marketing data infographics and share other fun facts might be the best way to engage web shoppers.

Generally, average web users choose to scan, rather than read, the sites that they visit, and it will only take them a couple of seconds to determine if a site has any value. Because of that, in order to quickly engage web traffic and increase length of stay, businesses should try to showcase infographics that advertise products and deals or even marketing data infographics. They might be the best tool for quickly engaging web shoppers, and are vital for standing out, especially during the ultra competitive holiday season.

When it comes to marketing data infographics and other data visualization tools, during the holiday season and any other time of year, businesses need to make sure that they are catering to mobile shoppers. The number of people who use mobile devices like smartphones and tablets to do their shopping is constantly growing, and consumers are shopping from everywhere. Though 95% of tablet shoppers and 72% of smartphone users shop from home, four percent of Americans have actually made a purchase while at a social event. This means that the overall shopping landscape is changing, and businesses need to find ways to attract consumers from anywhere and at any time.

According to some estimates, American consumers alone could spend between $320 and a staggering $360 billion online by 2016. Much of that money will be spent online, especially since last year’s Cyber Monday marked the most online spending consumers have ever done in one day. While there are challenges associated with doing so, building a strong online presence is vital for businesses looking to take advantage of that trend. Fortunately, unique infographics can help.