Did you know, according to Business Insider, as of March 2012 there were almost 650 million websites? The internet is more saturated than it ever was with content from all over the world. If businesses want to be seen by the 34.3% of the world that uses the internet, according to Internet World Stats, they need to do something that sets them apart. Choosing to create infographics and sharing your information in a more exciting way can help you do just that. Here’s how.

• You Have to Be Unique

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With the incredible amount of web content being created daily, you have to do something to make yourself stand out. If you create infographics that are unique, that feature interesting art and something exciting to say, you have a much better chance of standing out. For example, if you maintain a blog about sustainability, provide your readers with great visuals featuring nature that they will not find elsewhere. Provide them with something only you have.

• They Make Data Fun

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As Naldz Graphics writes, data that is presented in a more visual form is a lot easier and a lot more fun to read. Webpages that feature a ton of statistics can truly be informative, but their density makes them harder to swallow and harder to keep track of for later use. Providing visual aides to organize data and show correlation is one of the key reasons marketing data infographics are so successful.

• Social Media Viability

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According to Statistics Brain, 1.2 billion people use Facebook. 190 million Tweets are sent out each and every day! The fact is that social media represents a huge opportunity to any brand looking to get its name out there. Data visualization is the perfect format for sharing your message. When you create infographics you necessarily distill what you are trying to say into the most space effective form. This means people do not have to read as much. As everyone knows, shorter is better in the current age of online content. Infographics are the healthy version of online fast-food. Brand them with your name and, as they are shared by billions of social network users, your name will spread like wildfire.

• People Will Remember

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Did you know, according to Unbounce, humans process visual information 60,000 times faster than they do text? With 65% of the population being visual learners, that translates to people only remembering 20% of what they read. With an infographic your data might not be remembered but your logo and visual work certainly will be. That way when people want to get access to your data in the future, they remember where to go.

The great thing about taking the step to create infographics is it does not have to cost you a penny. Popular online tools for creating infographics like Piktochart and Visual.ly are incredibly useful for making high-quality data visulizations. If you want to improve your web visibility, what are you waiting for? Get out there and create free infographics immediately!